Apple Raises Apple TV+ Subscription Price Amid Streaming Wars
Apple has increased the monthly cost of its Apple TV+ streaming service by $3, pushing the U.S. price to $12.99. The move mirrors recent hikes by competitors like Peacock, though Apple maintains its annual subscription and bundle pricing unchanged. The service, known for award-winning originals like 'Severance' and 'Ted Lasso,' remains a niche player with an estimated 40.4 million subscribers—far behind Netflix's 300 million.
This marks Apple TV+'s second price adjustment since 2023, reflecting broader industry trends as platforms balance content investment against subscriber growth. Notably absent from the announcement: any mention of crypto partnerships or blockchain integrations, despite Apple's history of exploring emerging tech sectors.
